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Product Videos Increase Sales

April 1, 2014 by Scott McGregor

Product Videos Increase Sales

Product Videos Increase Sales Product Videos are proven to be very effective for increasing sales on e-commerce sites, both B2C and B2B. Most all e-commerce sites feature photos of their products. Photos are essential to sales, but research shows that having e-commerce videos on a site improves sales, increases customer confidence, creates a more positive […]

Filed Under: Explainer Blog, Product Videos Tagged With: animated explainer video, e-commerce video, Explainer Video, How It Works Video, Marketing Video, product videos, sales videos, Videos for Business

Case Study Explainer Video

March 11, 2014 by Scott McGregor

Case Study Explainer Video

Case Study Tells a Real-World Story If your business is targeting a particular industry vertical a case study explainer video can be an effective way to tell potential customers in that vertical what your product can do for them. That was the approach we took to create this animated video for ReactorNet’s Epro software. Epro […]

Filed Under: Explainer Blog Tagged With: Animated Explainer, animated explainer video, animated infographic, Explainer Video, explainer videos, Explainers, How It Works Video, Marketing Video, Start up Videos, Videos for Business

The Best Explainer Videos

February 11, 2014 by Scott McGregor Leave a Comment

The Best Explainer Videos

What makes an explainer video one of the best? A quick search will find numerous posts about the best explainer videos. Many of them are videos we’ve seen a million times. So what makes a video one of the best explainers. There may be great art or very simple art, a clear straightforward script or […]

Filed Under: Explainer Blog Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Explain My Business in 90 seconds

January 28, 2014 by Scott McGregor

Explain My Business in 90 seconds

Say it in 90 Seconds I hear this question almost every day. I need to explain my business in 90 seconds. It sounds like plenty of time but even after making over 100 explainer videos I am amazed how difficult it can be. We shoot for 90 seconds and very often end up closer to […]

Filed Under: Explainer Blog Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, animated infographic, Explainer Video, explainer videos, How It Works Video, Start up Videos, Videos for Business

New Explainer Video for Servabid

October 31, 2013 by Scott McGregor

New Explainer Video for Servabid

Animated explainer video for mobile app ServaBid

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Rock n Roll Explainer Video

June 26, 2013 by Scott McGregor Leave a Comment

Rock n Roll Explainer Video

It’s the first Rock n Roll video from How It Works Media. Leverage Marketing asked us to create a video to explain how they help businesses market their products or services online. In collaboration with the Leverage Marketing team we created this Rock Band analogy. The first band is out of sync as are many […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

How It Works Media has a Birthday

April 22, 2013 by Scott McGregor

How It Works Media has a Birthday

How It Works Media celebrates two years in business.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, How It Works Media - In the News, How It Works Media News, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Elevator Pitch = Explainer Video

March 9, 2013 by Scott McGregor

Elevator Pitch = Explainer Video

One of the fundamentals of owning a business is having a clear vision for that business. The elevator pitch is that vision edited down to its essential elements and stated in the most concise way. While not necessarily delivered in an elevator it’s theoretically meant to be delivered in the span of a sort elevator […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

The Message is Key to a successful Explainer Video

November 6, 2012 by Scott McGregor Leave a Comment

The Message is Key to a successful Explainer Video

  I recently ran across an article about creating explainer or explanation videos for a business. Most of the points were spot on, and they dealt primarily with the message and how to formulate a clear, effective message to explain your business. The odd part of the article was that the author told business owners […]

Filed Under: Explainer Blog, Explainer Videos Tagged With: Animated Explanation Video, Explainer Video, How It Works Video, Start up Videos, Videos for Business

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