Explainer Videos can Do A Bit of Good How it Works Media just completed an explainer video for a charity group called Do A Bit of Good. Leveraging the power of multiple personal computers running a proprietary bitcoin mining software, individuals can help the charity of their choice simply by letting their computer run. The […]
Case Study Tells a Real-World Story If your business is targeting a particular industry vertical a case study explainer video can be an effective way to tell potential customers in that vertical what your product can do for them. That was the approach we took to create this animated video for ReactorNet’s Epro software. Epro […]
Animated explainer videos are used for B2B just as often as for B2C. CEOs enjoy watching a video as much as anyone else.
What makes an explainer video one of the best? A quick search will find numerous posts about the best explainer videos. Many of them are videos we’ve seen a million times. So what makes a video one of the best explainers. There may be great art or very simple art, a clear straightforward script or […]
Say it in 90 Seconds I hear this question almost every day. I need to explain my business in 90 seconds. It sounds like plenty of time but even after making over 100 explainer videos I am amazed how difficult it can be. We shoot for 90 seconds and very often end up closer to […]
Animated explainer video for mobile app ServaBid
It’s the first Rock n Roll video from How It Works Media. Leverage Marketing asked us to create a video to explain how they help businesses market their products or services online. In collaboration with the Leverage Marketing team we created this Rock Band analogy. The first band is out of sync as are many […]
How It Works Media celebrates two years in business.
One of the fundamentals of owning a business is having a clear vision for that business. The elevator pitch is that vision edited down to its essential elements and stated in the most concise way. While not necessarily delivered in an elevator it’s theoretically meant to be delivered in the span of a sort elevator […]
I recently ran across an article about creating explainer or explanation videos for a business. Most of the points were spot on, and they dealt primarily with the message and how to formulate a clear, effective message to explain your business. The odd part of the article was that the author told business owners […]