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New Explainer Video for Servabid

October 31, 2013 by Scott McGregor

New Explainer Video for Servabid

Animated explainer video for mobile app ServaBid

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Infographic style explainer video

September 30, 2013 by Scott McGregor

Infographic style explainer video

Infographic explainer videos are an ideal way to add affordable video content to your website.

Filed Under: Digtal Marketing, Explainer Blog, web video Tagged With: Animated Explainer, animated explainer video, animated infographic, How It Works Video

Explainer video for My Nutrition App completed

September 17, 2013 by Scott McGregor

Explainer video for My Nutrition App completed

We recently completed an animated explainer video for My Nutrition, a mobile app that gives users excellent information about the foods we eat. There’s great info on nutrition, recipes and other good info on eating healthy. The art is a bit different that our usual style. Our characters are vegetables and other foods. Congratulations to […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps

Rock n Roll Explainer Video

June 26, 2013 by Scott McGregor Leave a Comment

Rock n Roll Explainer Video

It’s the first Rock n Roll video from How It Works Media. Leverage Marketing asked us to create a video to explain how they help businesses market their products or services online. In collaboration with the Leverage Marketing team we created this Rock Band analogy. The first band is out of sync as are many […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Swipe Advertising wins Adweek Project Issac Award

May 15, 2013 by Scott McGregor

Swipe Advertising wins Adweek Project Issac Award

Swipe Advertising wins Adweek 2013 Project Issac Award. How it Works Media produce an animated explainer video that helped explain the technology.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: animated explainer video, mobile apps, project Issac awards

How It Works Media has a Birthday

April 22, 2013 by Scott McGregor

How It Works Media has a Birthday

How It Works Media celebrates two years in business.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, How It Works Media - In the News, How It Works Media News, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

You Can’t Outsource Creative Ideas

April 1, 2013 by Scott McGregor

You Can’t Outsource Creative Ideas

Everybody’s Doing It ! Outsourcing, every industry faces it to some degree so let’s quit whining and deal with it. I recently read a blog about how the shops that do Hollywood special effects are closing. The main reason is outsourcing to India, China, and other places where there is a large population, plenty of […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video

Elevator Pitch = Explainer Video

March 9, 2013 by Scott McGregor

Elevator Pitch = Explainer Video

One of the fundamentals of owning a business is having a clear vision for that business. The elevator pitch is that vision edited down to its essential elements and stated in the most concise way. While not necessarily delivered in an elevator it’s theoretically meant to be delivered in the span of a sort elevator […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

What is the Value of a Sales Lead?

December 4, 2012 by Scott McGregor Leave a Comment

What is the Value of a Sales Lead?

When a business owner decides to make improvements to the company website be it a new design, improved messaging, or an animated explanation video or marketing video, it is good business to determine the ROI of that investment.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video

What is the ideal length for a web video?

October 25, 2012 by Scott McGregor Leave a Comment

What is the ideal length for a web video?

I talk to customers everyday who want an animated explanation video produced for their website. Often the first question asked is, “how much is a 2 minute video?”, and then after I respond with a price range the next question is, “what about for a 1 minute video?”. I’m tempted to respond by saying, “that […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video

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