What Does A 60 second Animated Explainer Cost? That is the most common, and often the first question we get asked by customers or prospects. Many times it’s the only question asked. Like anything else the answer is, that depends on many factors. If you’re buying a car there are $8000 Korean imports and $90,000 […]
Explainer Video for Crowdfunding
Explainer Videos can Do A Bit of Good How it Works Media just completed an explainer video for a charity group called Do A Bit of Good. Leveraging the power of multiple personal computers running a proprietary bitcoin mining software, individuals can help the charity of their choice simply by letting their computer run. The […]
Explainer Videos, Your Animated Elevator Pitch
Every Business Needs an Elevator Pitch (and an Explainer Video) We all know that every business owner, salesperson, and even each employee should have a clear vision for the business. Everyone in the organization should be able to state that business vision in a few sentences, and be ready at any time to do so. […]
Explainer Videos for Content Marketing
Explainer Videos are Effective for Content Marketing and Boosting SEO In Digital Marketing, Content is King but Video Rules We’ve talked about explainer videos to inform visitors to your site about what your company does, what is unique, and what problem your business offering solves. Explainer videos have an important role in content marketing as […]
Is Animation Effective for B2B
Video Marketing for B2B Do C-Level Executives watch Video Content? According to a recent Forbes study, “Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago”. Given the explosion of animated video and infographics in marketing communication we […]
Do Explainer Videos Work?
“This Explainer Video Convinced Me” Marketing Videos: They Work. I recently spoke with a prospective customer interested in having an animated explainer video produced for his new company. As always I asked where he heard about us. He mentioned the Caplinked video. He had seen it on their site or on youtube, found out […]
Explainer Video for Auction Site and App
Mobile App Explainer How It Works Media just released a new explainer video for liveauctioneers.com, a website and mobile app that features art, antiques, rare collectibles, and other very unique items for sale in a live auction format. As the name suggests the bidding is live but bids can be placed early if a bidder […]
Bitcoin Now Accepted by How It Works Media
It’s time to embrace the future, and the future is Bitcoin. This bitcoin banner is a graphic I expect we’ll be seeing more and more on websites and even in retail stores in the very near future. Our company creates explainer videos to promote and explain innovative concepts in business, social media, and technology. It […]
Explainer Video Case Study
Customer Follow Up We talk a great deal on this site and in the blog about the benefits for businesses of having an effective explainer video, but admittedly we don’t report back later to talk about the results, how the business is doing and if the video had any impact on their success. Chris Wyland […]
Product Videos Increase Sales
Product Videos Increase Sales Product Videos are proven to be very effective for increasing sales on e-commerce sites, both B2C and B2B. Most all e-commerce sites feature photos of their products. Photos are essential to sales, but research shows that having e-commerce videos on a site improves sales, increases customer confidence, creates a more positive […]