When a business owner decides to make improvements to the company website be it a new design, improved messaging, or an animated explanation video or marketing video, it is good business to determine the ROI of that investment. The goal for most non-ecommerce sites is to generate sales leads. So what is one lead worth? What is the cost of acquiring a new customer, or just getting one new visitor to the site? There are numerous books and articles out there with plenty of formulas to calculate all of this. I won’t get into those specifics here. I do have some statistics that can be very helpful in deciding if hiring a company like on the map marketing or How It Works Media to create a marketing video or animated how it works video will bring a significant increase in site conversions.
59% of C-level executives surveyed would rather watch a video than read text according to a Forbes Insight Study.
Here are some stats from Google Analytics:
Bounce Rate: (visitors land on home page and leave without taking any other action)
Sites without video = 87%
Sites containing video = 59%
Average Time on site:
Sites without video = 42 seconds
Sites containing video = 5 minutes, 50 seconds.
That average time on site stat is really significant. You can infer from this that your leads will increase with a well-produced video on your home page that gives first time visitors a clear and concise overview of your company. So if you know the value a good sales lead it’s easy to calculate how quickly an animated explanation video will begin to generate substantial ROI.