I recently ran across an article about creating explainer or explanation videos for a business. Most of the points were spot on, and they dealt primarily with the message and how to formulate a clear, effective message to explain your business. The odd part of the article was that the author told business owners they should not let the video production company write the script, but rather to write it themselves. That was very strange. Sure there are freelancers out there great at video production and not so great at writing. If that’s the case hire a writer. The author’s reason was that you the owner know your business better than the producers. True, but a good creative agency or production house is skilled at learning as much as they can about the client’s business, and putting that information into a concise, compelling, effective script. From my experience business owners or marketing execs at larger companies are not that great at writing scripts. Most of them know it too, and are the first to admit it so I’m not stepping on any toes here. This new genre of animated explanation video to explain a business is a new type of video, much different than standard corporate video. They are much less formal. The script and voice over delivery are much more natural and casual. That works with the cartoon style videos. It also tends to make it sound easier to write than it really is. It’s counter intuitive, but writing in a conversational style is actually more difficult than formal writing. Voice delivery is even more difficult to do and sound natural. While there are exceptions, if your business is considering hiring a production company such as How It Works Media to create an animated explanation video for your business, use professionals, writers, voice actors, artists etc. We do this every day, for a living.
To find out what How It Works Media can do for your business, visit the site, check out our work and give us a call at 877-975-0008.