I have been wondering about this for a while. Are we in an app bubble? When we started How It Works Media, custom development apps and app developers were a primary target market for us. There were so many new apps out there even then, 2 years ago, and now it’s mind boggling. We saw a need for clear, simple explanation videos and mobile app marketing videos. We’ve started producing app demos and app tutorials as well. Since our business deals to a large extent with app developers launching new apps I have a good reason to be concerned. Will it come crashing down like the dot com bubble? I’d like to prevent our business from bursting as well.
The statistics I have read, such as average ROI on app development tend to suggest it is a bubble, and all bubbles burst. The number of apps out there today is probably more than the market can sustain, but that doesn’t and shouldn’t keep people from innovating. The best ideas always survive and there will be many that don’t make it. That’s just the nature of business. From the point of view of a business owner that creates promotional videos, marketing videos, and animated explainer videos I hope it keeps going. I am optimistic that new innovation in technology will continue in one form or another. And new things need promotion, they need marketing and they need explaining. So a year from now we may be creating animated explanation videos for some new technology or trend we barely have thought of yet. So if the app bubble bursts we all move on to something else. That seems the most likely outcome. There is always something new.
If you have a new business idea, whether it’s a mobile app or something else, keep in mind the value of an animated explanation video to educate potential buyers, and promote your new venture, app or whatever it is. How It Works Media has helped many new tech innovators explain their product with animated video. Check out our website, www.howitworksmedia.com