After reviewing a website or two you begin to learn how to assess the people behind them. One of the tell tale signs of a company that’s funded is if they have an introduction video. This luxury seems to differentiate those that have money and those that are self starting. Start-ups that are founded in someone’s garage tend to get straight to building the product, relying on a few logos, screenshots, and text to describe their offering to visitors. There’s nothing wrong with this and certainly all sites should continue to include descriptions of their services. But in today’s crowded start-up world attention spans are short. With so many people vying for attention users need to know in the simplest terms possible what the product does. They need a brief video to explain it to them.
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