How It Works Media launches today. The newest creative startup in Austin is How It Works Media. Just like the name suggests, How It Works Media explains how things work. Specifically they create animated web videos to explain how things work for their clients which include mobile apps, technology companies, social media sites, and any online business with a product or service that needs explaining. The unique part is how they explain it, with some very creative animated videos. These explanation videos feature fun, appealing animated characters, or beautifully designed graphic animations.
Conversions is the name of the game. The mobile app industry is exploding right now. New social media platforms are popping up everyday as well. There are so many new mobile apps and websites, and many of them are very unique and original. To succeed in this competitive industry they need a way to explain to their potential customers what the app does, and why someone would want it. Several paragraphs of text will simply go unread most of the time. People are far more likely to watch a short video, especially if it’s visually appealing, fun to watch, and above all, brief, clear, and to the point. That’s where How It Works Media shines. These videos stand out among their few competitors with a striking visual appeal, a concise and to-the-point script, and great soundtrack.
SXSW 2011 Interactive was the pre-launch event for How It Works Media. Co-founders Eric Winchester and Scott McGregor could be seen toting ipads and showing their earliest animations to anyone who would stop and watch. With a helpful endorsement and a few well placed emails from social media superstar Gary Vaynerchuk, How It Works Media was off to a great start. Strategic partner and SEO specialists Space Chimp Media had some clients needing this exact offering and How It Works Media began producing some of the most interesting explanation videos on the market.
One of How It Works Media’s first clients was 7MainSteet, a company that was preparing a mobile app launch of their MePorter social media news reporting app. They were scheduled for a big pitch at the TechCrunch Disrupt event in New York City on May 24th. They knew they needed some help to explain their very interesting, innovative mobile app and they called on How It Works Media. The app officially launched and the video was available right on the home page to provide a clear explanation of what this app does, how it can be used, and of course, How It Works. The video made the rounds via Twitter and Facebook immediately following the launch too.
Based in Austin, but serving a nationwide, and even worldwide market, How It Works Media has produced animated videos for technology companies based in San Francisco, New York City, and even France.