When a business owner decides to make improvements to the company website be it a new design, improved messaging, or an animated explanation video or marketing video, it is good business to determine the ROI of that investment.
Are We in a Mobile App Bubble?
I have been wondering about this for a while. Are we in an app bubble? When we started How It Works Media, custom development apps and app developers were a primary target market for us. There were so many new apps out there even then, 2 years ago, and now it’s mind boggling. We saw […]
The Message is Key to a successful Explainer Video
I recently ran across an article about creating explainer or explanation videos for a business. Most of the points were spot on, and they dealt primarily with the message and how to formulate a clear, effective message to explain your business. The odd part of the article was that the author told business owners […]
What is the ideal length for a web video?
I talk to customers everyday who want an animated explanation video produced for their website. Often the first question asked is, “how much is a 2 minute video?”, and then after I respond with a price range the next question is, “what about for a 1 minute video?”. I’m tempted to respond by saying, “that […]