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What is the Value of a Sales Lead?

December 4, 2012 by Scott McGregor Leave a Comment

What is the Value of a Sales Lead?

When a business owner decides to make improvements to the company website be it a new design, improved messaging, or an animated explanation video or marketing video, it is good business to determine the ROI of that investment.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video

Are We in a Mobile App Bubble?

November 27, 2012 by Scott McGregor Leave a Comment

Are We in a Mobile App Bubble?

I have been wondering about this for a while. Are we in an app bubble? When we started How It Works Media, apps and app developers were a primary target market for us. There were so many new apps out there even then, 2 years ago, and now it’s mind boggling. We saw a need […]

Filed Under: Explainer Blog, Mobile Apps

The Message is Key to a successful Explainer Video

November 6, 2012 by Scott McGregor Leave a Comment

The Message is Key to a successful Explainer Video

  I recently ran across an article about creating explainer or explanation videos for a business. Most of the points were spot on, and they dealt primarily with the message and how to formulate a clear, effective message to explain your business. The odd part of the article was that the author told business owners […]

Filed Under: Explainer Blog, Explainer Videos Tagged With: Animated Explanation Video, Explainer Video, How It Works Video, Start up Videos, Videos for Business

What is the ideal length for a web video?

October 25, 2012 by Scott McGregor Leave a Comment

What is the ideal length for a web video?

I talk to customers everyday who want an animated explanation video produced for their website. Often the first question asked is, “how much is a 2 minute video?”, and then after I respond with a price range the next question is, “what about for a 1 minute video?”. I’m tempted to respond by saying, “that […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video

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