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Cost of Explainer Videos

February 6, 2014 by Scott McGregor

Cost of Explainer Videos

How much does an explainer video cost? The most common question I hear is “how much does and explainer video cost?” While I certainly understand budget issues and we all have to live within a budget, I think we should also ask “how much does it cost NOT to have a video on my website?” […]

Filed Under: Explainer Blog

Explain My Business in 90 seconds

January 28, 2014 by Scott McGregor

Explain My Business in 90 seconds

Say it in 90 Seconds I hear this question almost every day. I need to explain my business in 90 seconds. It sounds like plenty of time but even after making over 100 explainer videos I am amazed how difficult it can be. We shoot for 90 seconds and very often end up closer to […]

Filed Under: Explainer Blog Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, animated infographic, Explainer Video, explainer videos, How It Works Video, Start up Videos, Videos for Business

New Explainer Video for Servabid

October 31, 2013 by Scott McGregor

New Explainer Video for Servabid

Animated explainer video for mobile app ServaBid

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Infographic style explainer video

September 30, 2013 by Scott McGregor

Infographic style explainer video

Infographic explainer videos are an ideal way to add affordable video content to your website.

Filed Under: Digtal Marketing, Explainer Blog, web video Tagged With: Animated Explainer, animated explainer video, animated infographic, How It Works Video

Explainer video for My Nutrition App completed

September 17, 2013 by Scott McGregor

Explainer video for My Nutrition App completed

We recently completed an animated explainer video for My Nutrition, a mobile app that gives users excellent information about the foods we eat. There’s great info on nutrition, recipes and other good info on eating healthy. The art is a bit different that our usual style. Our characters are vegetables and other foods. Congratulations to […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps

Rock n Roll Explainer Video

June 26, 2013 by Scott McGregor Leave a Comment

Rock n Roll Explainer Video

It’s the first Rock n Roll video from How It Works Media. Leverage Marketing asked us to create a video to explain how they help businesses market their products or services online. In collaboration with the Leverage Marketing team we created this Rock Band analogy. The first band is out of sync as are many […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, web video Tagged With: Animated Explainer, animated explainer video, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

Swipe Advertising wins Adweek Project Issac Award

May 15, 2013 by Scott McGregor

Swipe Advertising wins Adweek Project Issac Award

Swipe Advertising wins Adweek 2013 Project Issac Award. How it Works Media produce an animated explainer video that helped explain the technology.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: animated explainer video, mobile apps, project Issac awards

How It Works Media has a Birthday

April 22, 2013 by Scott McGregor

How It Works Media has a Birthday

How It Works Media celebrates two years in business.

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, How It Works Media - In the News, How It Works Media News, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, explainer videos, How It Works Video, Marketing Video, Start up Videos, Videos for Business

You Can’t Outsource Creative Ideas

April 1, 2013 by Scott McGregor

You Can’t Outsource Creative Ideas

Everybody’s Doing It ! Outsourcing, every industry faces it to some degree so let’s quit whining and deal with it. I recently read a blog about how the shops that do Hollywood special effects are closing. The main reason is outsourcing to India, China, and other places where there is a large population, plenty of […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video

Elevator Pitch = Explainer Video

March 9, 2013 by Scott McGregor

Elevator Pitch = Explainer Video

One of the fundamentals of owning a business is having a clear vision for that business. The elevator pitch is that vision edited down to its essential elements and stated in the most concise way. While not necessarily delivered in an elevator it’s theoretically meant to be delivered in the span of a sort elevator […]

Filed Under: Digtal Marketing, Explainer Blog, Explainer Videos, Mobile Apps, web video Tagged With: Animated Explainer, Animated Explanation Video, Explainer Video, How It Works Video, Marketing Video, Start up Videos, Videos for Business

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