Corporate Video produced for Appconomy
Corporate Video Case Study
The Project: Appconomy approached How It Works Media to produce a 30 video to be shown at an event for mobile app technology companies. The wanted to talk about their mobile app platform and also announce their partnership with a Chinese company.
The Challenge: We had exactly one week to develop the concept, produce and deliver the video in only 6 days.
Our Solution: Opening with an executive that questions why he needs Appcommerce. This is an introduction to the brand. What follow are actors to represent the target audience, why they use mobile, and what they expect from the companies they interact with.
The Result: Appconomy successfully introduced apprommerce and their new partnership which was met with enthusiastic response from the industry.
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