The Challenge: Create a Funny Explainer Video for Doors N More
Target Audience: Builders and Architects
Concept: The key feature, steel doors vs aluminum competitors gave us an idea built around the word “steel”.
Doors and More asked us to create a funny explainer video for their commercial steel doors. Doors n More sells steel doors for industrial buildings and other uses. How It Works Media took the challenge to create a funny video for an otherwise dull subject. This animated marketing video plays off the word steel with references to the man of steel and abs of steel. The video explains the superiority of the product. At the same time, we have a little fun with the competitor’s aluminum product.
Animated explainer videos have several advantages over traditional product videos. The fun look of explainers lets the viewer know the video won’t be another dull product video. We try to add humor when appropriate. It keeps the viewer interested. The humor never gets in the way of the message. It does add to the viewer interest and engagement.
How It Works Media can create an original video for your business. Explainer videos will increase understanding of your product or service and improve your site’s conversion rate. Click here for a no-hassle consultation or rate quote.