Explainer Videos Explain Complex Ideas, New Business Models
How It Works Media has just completed and released an explainer video for 71 lbs. This video provides an excellent example of why so many businesses can benefit from an explainer video. When a company has an innovative business model it’s likely that very few companies are doing the same thing. In fact possibly no other companies are doing exactly what your business does. If your company designs websites or offers financial planning that’s great. You probably do it very well but so do a lot of other companies. That’s good because it’s an established business model and everyone understands what you do. Your marketing challenge is to set your business apart from all the rest. Now that is also a great opportunity for an explainer video, but we’ll cover that in another post.
Innovative Ideas Need an Explainer Video
FedEx and UPS guarantee their deliveries will arrive on time. They offer a money back guarantee. Even if the shipment is one minute late you get the refund. Of course this is a marketing idea and they really would rather not give away free shipping but they do honor their guarantee. The problem is, they have no obligation to make that process easy for customers. They also require that you respond within 15 days to qualify for the refund. 71 lbs has a way to track those shipments for you and go through all the red tape to get your refund. Most companies don’t have time for this. 71 lbs get businesses money they are owed with no hassle. It’s all set up online and happens with almost no effort by the customer.
We Explain Your Business
When a business has an original, innovative idea it’s likely most people won’t understand that business model immediately. Your home page probably has a slider with multiple marketing messages aimed at different market segments or featuring your different products, and hopefully explaining your business, what you do and for whom. Each banner message links to a page on your site where a more complete explanation is provided for that segment of your business. Here’s the problem. People Don’t Read. OK, that’s an overly generalized statement. Your most interested prospects will likely read deeper into your site to see if your offering suits their needs. Unfortunately those are the ones that will probably contact you anyway so those people are; Cliche alert: the low-hanging fruit. What an explainer video can do for a business is get the attention of a much larger percentage of site visitors. As they scan your homepage they are thinking, “what does this company do”? “What’s different about their offering”? and similar questions. If they are not committed and your on-page messaging is not very strong a much-too-large percentage of those visitors will click away and they’re gone. Here’s where the explainer video comes in to raise your conversion rate and drop your bounce rate. If they see a video they are statistically far more likely to click and at least start to watch it. Then it’s our job to create an engaging video with clear messaging, a good pace and flow, interesting graphics, and a clear and strong call to action.
I think we did that with this explainer video for 71 lbs. I’ll link to the video below. Watch and tell me if we did our job.
watch our explainer video for 71 lbs.
If you have a new business, or a new product and it is a truly original idea keep in mind, most people don’t even know a product or service like yours exists. You have to explain what your business does, for whom you offer your product/service, what problem you can solve for that target audience, and why they should do business with you, and what makes your company different, assuming there is at least one other company doing what you do. How it Works Media explains complex ideas and makes them easy to understand. This has been proven to dramatically increase conversion rates and generate much more qualified leads among those that seek more information.
Let How It Works Media explain your business. Contact us for a free consultation.