Explainer Videos can Do A Bit of Good
How it Works Media just completed an explainer video for a charity group called Do A Bit of Good. Leveraging the power of multiple personal computers running a proprietary bitcoin mining software, individuals can help the charity of their choice simply by letting their computer run. The software is built into a screensaver that features images of the chosen charity. They don’t have to make any direct contributions because as their computer, along with thousands of other computers run the software, bitcoin currency is created or “mined” and that money goes to the charity they have chosen. It’s the first charitable giving system using Bitcoin.
Watch the crowdfunding explainer video to learn more and see how we explained it.
Explainer Videos help you Reach Your Crowdfunding Goal
A crowdfunding campaign that uses video is 65% to 85% more likely to reach its fundraising goal. To break this down a little further, 46% of crowdfunding projects with a video reach their goal, while campaigns without a video reach their goal at a rate of only 26%. It makes sense. Statistics show that videos on a website increase conversions. According to recent US import data, product videos on ecommerce site increase sales. Crowdfunding videos bring in more funding. The reason is simple enough. People like to watch a video. A good explainer video can sum up your idea and your value proposition in a short time. Viewers can see the product, see you, and make a personal connection. Complex ideas can benefit from a good animated video to organize the information and present it in a clear way.
Explainer Videos deliver ROI
It may take a little more upfront investment but the return on that investment can be substantial. Assuming you have a solid business plan, a good product, or a worthy cause, just think how much more successful it would be if you increased contributions by 85%, almost double. Crowdfunding usually has a time limit so you don’t have much time to reach that goal. With more and more sites today, the competition is fierce. There are a lot of good ideas out there looking for funding. A video will help you stand out and increase your chances of reaching the goal.
If you have a project that you need funding for, there are numerous sites to use. To increase your chances of obtaining funding talk to How It Works Media about creating an explainer video.
To learn more about our customer, Do A Bit of Good, check out their campaign.