Explainer Videos are Effective for Content Marketing and Boosting SEO
We’ve talked about explainer videos to inform visitors to your site about what your company does, what is unique, and what problem your business offering solves. Explainer videos have an important role in content marketing as well. Search engines love video. Adding video content to your website will improve your site’s SEO ranking.
Content Marketing is About Information
People search online for information. They have buying on their minds but they want to make the most informed purchasing decision they can. If someone is searching for information about your industry you can gain a huge advantage over your competition by adding informative and interesting video content to your site that gives people important information without hammering them with sales hype. Of course straight information can be boring so it helps to add humor to keep them interested. You are in business to sell your product or service but you can’t just jump right into a sales pitch. You have to establish some trust first. To use a romance analogy, think of the video as the candlelight dinner, and the humor as the wine.
Video Will Improve SEO and Conversions
This strategy will work in any industry. The example in this post is about life insurance so let’s look at that industry. Imagine someone is thinking about life insurance and beginning a search. Most sites they find will feature the typical “feel good” family image and links to information, probably a call to action to get a quote, but nothing really engaging. Now imagine a site that features a video like ours. It looks like it will be fun to watch. A significant number of people will click to watch it and they’ll get the information they were looking for. You’ll get even more views if you provide a call to action like “Watch this Video to See if Life Insurance is Right for You”. The video provides some information that the person is seeking and presents it in a fun way. Visitors are far more likely to stay on this page longer because of the video. More time spent on the page means higher engagement and an increased conversion percentage. An even more effective strategy is to present a series of videos that will expand on various aspects of a company’s product offerings. For the purpose of SEO and Content Marketing this video will give your company a big advantage over your competition who is probably presenting dry, dull material.
Video Can Be Shared
We are careful to avoid the word viral. It’s over used and not really necessary for successful content marketing. That doesn’t mean your video won’t be shared. If it’s interesting enough people will share it. If bloggers that write about your industry want to write about you they will appreciate the opportunity to add your video to their post. It makes their site more interesting and improves their search results too.
Video on Social Media Helps Search Results
To get the full benefit of your video you need to get it out to every site you can, especially the major social media platforms. We always recommend posting it to your youtube channel. Of course you’ll want to optimize it for search by using the right keywords and hashtags. You’ll also want to post it on several social media sites. You should have a facebook page, a twitter page, Google +, as well as others like Pinterest, and Instagram.
Find out how you can add quality video content to your website for improved SEO results.