Mobile App Explainer
How It Works Media just released a new explainer video for liveauctioneers.com, a website and mobile app that features art, antiques, rare collectibles, and other very unique items for sale in a live auction format. As the name suggests the bidding is live but bids can be placed early if a bidder can’t be present during the auction. If you’re looking for something very unusual this is the place to find it.
How It Works Media was asked to convey the idea of auctions in a fun way. We were tasked to show the differences and the many advantages of an online auction compared to a live auction or estate sale. We tried to recall all the common elements of a traditional auction like the fast talking auctioneer. (I’ve never really understood why they do that, just tradition I guess.) We also paid homage to the numerous comedy plots that feature auctions in which someone makes an inadvertent gesture that is mistaken for a bid. As usual for us we always try to design our explainer videos so that the largest number of viewers will relate to them so we made this our focus for the opening section of the video.
Explainers Don’t Just Explain, They Promote.
The idea of a live auction online is probably not that hard to grasp. This video is a good example of how an animated explainer video can also be a great marketing tool. Shared on social media, embedded in blog posts, linked in emails, and of course displayed prominently on the website, the video becomes a marketing piece as well as an explainer.
Explainer Video Series
This video is the first in a series that How It Works Media will produce to reach different audiences. Many dealers attend live auctions and estate sales all over the world and the next video will explain how the mobile app allows them to locate, bid on, and purchase more items in a shorter amount of time.
How It Works Media will also produce these videos in German and Italian. How it Works Media has a great deal of experience translating explainer videos into multiple languages.
How It Works Mobile App Explainer
Contrary to the name, How It Works Media doesn’t really do explainers about how a site or service literally works as in where you click for what. We focus on how the service or product affects the users life. We do however need to show the interface at some point. We have found that recreating the interface in a way that matches the art style of the video is the most effective and visually appealing way to accomplish this. I know some explainers animate the actual website but generally unless the site is the product itself like for designer we do an illustrated version of it.
If your website, business, or mobile app needs an explainer video, and we know it does, contact us for a quote or a free consultation. We have solutions for just about any budget range.
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