Effective Explainer Videos for Trade Show
It’s trade show season. SXSW Interactive is just kicking off here in Austin. So if your company exhibits at trade shows you’ve probably displayed some sort of video. On big flatscreens it’s a great way to get attention and draw visitors in. So what video content are you showing? Many exhibitors use their standard company overview video. It may look great but it’s designed to be viewed in a setting where the viewer can hear the voiceover audio track. The problem is that on a noisy tradeshow floor where there is so much noise no one is going to really appreciate your video message.
Create a Video for Trade Shows
How It Works Media created an explainer video for Push Coin that explained their innovative technology and how it works. The script told a little love story and was very creative and also very effective. As they prepared to exhibit at a trade show we suggested creating a new version of their explainer video that works with just the visuals. This version of their explainer did not rely on the audio track. We had to give up the love story aspect of it and just make the visuals stand alone. Large text messages walked the viewer through the key points. We included a music track so the video was usable anywhere but we planned for it being drowned out by the noise of the busy room. The large text was easy to see from a long distance and each line attempted to draw the viewer in and want to know more. The video was very short and played on a loop so if someone misses the first part it will repeat very soon and they can get the full message. It was compelling enough to draw plenty of attention and invited large numbers of inquiries about their software.