Five Tips for Improving your SEO results with Explainer Video
For anyone involved in online marketing for customers, employers, or their own business probably knows by now that video is an essential part of a total marketing package. What type of video used depends on the company, the budget, the goals. For new businesses that need to explain their unique service or product an explainer video is the ideal solution. Explainer videos are also great for improving search engine optimization (SEO). Here are some tips on how to use video for great SEO results.
Answer a Question
Your potential customers have some sort of problem or question they want answered in your area of expertise. Create a simple video that provides this information in a clear and simple explanation. You don’t need to sell them on your service, just provide information. The video is much more likely to be shared if it’s not a veiled sales pitch.
Choose a keyword to focus on and build your script around that keyword. In both the title of the video, subtitle and in various places throughout the script focus on that one keyword. Use it early, but not too often.
Write for Humans
I going out on a limp here and assuming your customers are humans. The days of packing a webpage with keywords doesn’t work anymore and can work against you. Google knows the difference and they don’t like it when marketers try to trick Google. So just write naturally. The keyword used early in the script will help more than weaving it into every sentence. Writing in a natural way will make it more enjoyable to listen to the video. Remember, the keywords are important but sharing is also one of your goals. Your video won’t get liked or shared if it isn’t well written.
There is no magic answer here but the goal is to select a topic you think your customers or prospects are seeking information about and choose a keyword or phrase relating to that topic. Your keyword can be anything from a single word to a long question. Make sure your video answers that question.
You can do anything from turning on your webcam to hiring a professional company to produce your videos. The more professional it looks the more success it is likely to have. Video is everywhere today and the creativity level is high. You are competing in that world so whether you choose live action or an animated explainer video make sure the quality level is professional.
Here are some interesting stats on video marketing trends