We always say our customer’s success is how we measure our success. That’s more than just a sales cliche’. It’s really what we believe. Here’s a great example of it. We produced an animated explainer video for Swipe Advertising in January. He’s used it successfully to promote his technology, which is a way for mobile users to swipe away an unwanted ad rather than having to hit the tiny X that is so easy to miss resulting in unwanted visits to the advertiser’s site. It frustrates the user and costs the advertiser who pays for those unwanted clicks. Swipe Advertising will also be introducing Swipe Thru technology to swipe open an ad to help eliminate unwanted clicks. CEO Robert Manoff entered his technology in Adweek’s 2013 Project Issac Awards and won in the category of mobile invention. According to Robert, “The animated explainer video had a lot to do with our winning because it explained the technology very clearly and concisely for the judges”.
We can’t take credit for Swipe Advertising’s very innovative technology, but we’ll share a little in his glory.
Congratulations to Robert Manoff and Swipe Advertising!
Check out the awards page here. www.isaacawards.com/winners/2013/digital/
Read about this innovative technology. www.swipeadvertising.com