It’s hard to believe that two years ago How It Works Media had only three simple videos in our portfolio, a demo and a couple of videos produced on spec. One of them, produced for Spredfast was used for a while and we are still proud of that video and happy to have had the opportunity to work with a prestigious company like Spredfast so early on. When we walked around SXSW 2011 we didn’t have much to show really, but we got good feedback from everyone that saw our work, including Gary Vaynerchuk, was very helpful and encouraging. We developed our craft and learned how to make high quality animated videos and today I consider our work to be the best out there. This is a tribute to the amazing team we have put together. Everyone on our team has made us better with their unique skills.
Looking back at those first videos and seeing the progress we have made in the quality of our art, our scripts, animation and everything else is amazing. Animated Explainer Videos were still pretty new just two years ago. I could only count about 10 good shops doing this. Today it seems like Explainer Videos are everywhere. That’s a good thing though. Competition make us better and the customer wins.
I think the industry has plenty of growth potential. Every marketing company and consultant is pushing content to improve SEO and marketing. Video is becoming more and more important for online businesses and animated explainer videos are some of the most popular types of video content, and the most effective. We are always looking to improve our work, develop new ways to do things, experiment with new styles and we will always be innovating and improving.
Thanks to everyone who helped make these first two years possible.
If your business needs a clear explanation, or valuable video content for SEO and marketing, contact us and see how effective animated explainer videos are. www.howitworksmedia.com